Must Click Marketing
I’m a “digital multitool” with experience writing killer copy, building high converting landing pages, and creating must-click videos.
And you can “bank” on that.
↓ See my work below ↓
My Best Landing Page Copy and Design
5-Day Course Creation Challenge
Small business entrepreneurs don’t want to spend hours learning, they want to be profitable in just 5 days, so we create a training and tool that could do that.
CreatorU Traffic Bundle
When CreatorU wasn’t selling very well to cold traffic, we rebranded it as the “Traffic Bundle” to our ad watchers, dropped the price to $10, and it sold like hot cakes.
SaltStrong Pricing Landing Page
Salt Strong has a GREAT tripwire - “sign up to get approved for membership”. However, their title was focused on features, not benefits! Now visitors catch 70 fish in a day.
SaltStrong Membership Landing Page
One membership is approved, members are instantly greeted with an approval message, followed with a huge value stack and lots of testimonials.
My Best Email Copy
”Larry G” - CreatorU
Larry G is an email I wrote to the CreatorU audience encouraging them to check out a new training in their membership.
“Help Us Find Mary” - Brittle-Brittle
Help Us Find Mary is an email I wrote after seeing a review of their product. It was so much fun to write, I had 3 subscribers write in just to say they loved the email.
“Tackle Tester Needed” - SaltStrong
Tackle Testers Needed is a powerful campaign we ran at SaltStrong to get our non-member subscribers to buy.
“Angler’s Fear This Technique” - SaltStrong
This email had one of our top open rates of all time, at 54%.
”Paddletail 2.0” - FishStrong
FishStrong is the fishing tackle sub company for Fish Strong, with a different subscriber list that responds to visual emails instead of long form direct response. Here is an email I wrote and designed for a new lure.
“Daiwa Reel” - FishStrong
FishStrong is the fishing tackle sub company for Fish Strong, with a different subscriber list that responds to visual emails instead of long form direct response. Here is an email I wrote and designed for a reel that had to be sold ASAP before the new model came out.
My Best Ad Creative
CreatorU Ad Creative
My favorite ad we ever made had the following hook:
”If you aren’t sending me anything, why do you need to know where I live??”
And then dove into the benefits of removing fields, like your address, from your checkout fields to boost conversions
And finished by pitching our PDF “The Profit Playbook” with over 100 tips like that one that they could download for free.
But I didn’t save it. I’m hoping you’ve seen it.
Unfortunately, it isn’t publicly available anywhere on YouTube or Facebook, and, also unfortunately, I haven’t always been the best at saving the ads I helped work on at CreatorU, but you can see some of the ads I was able to dig up here:
CreatorU: Barbie - though the Barbie ad came out after I left SamCart, this meme format served as the backbone of our ads for over a year
My Design Portfolio
I work in and manage teams of designers. Here are examples of my work:
Thumbnails & Mockups
Much of my professional design experience has come from designing thumbnails for CreatorU and for YouTube. The goal here is to be on brand - but also to drive engagement!
Photoshop & Illustrator
From illustration and design to classic “photo-whacking” (or what most people call “photoshopping”, I am skilled in the use of the entire suite of Adobe creative tools, including Photoshop and Illustrator, and have experience across a variety of industries, styles, and applications.
PDFs & Presentations
Whether it is handouts for sales conferences, or presentation decks for new courses, I have experience creating PDFs and presentations across a variety of platforms, including with InDesign, Pitch, PowerPoint, and Google Slides.
Web
I made over 200 landing pages for while working for Affirma, I have helped to create and project manage their creation at SamCart, and I have created entire websites single-handedly for my own startup. Click below to see some examples
My Reel
I have experience in many different video and video lighting styles - clean, gritty, noire, etc. I work with lighting, music and sound design and, of course, behind the camera.