Welcome, Salt Strong!
I consider myself a “digital multitool” with experience leading teams and projects across marketing, video, and design. Check out the projects I’ve worked on!
Experience Overview
I have worked on many projects over the years, but I have chosen the projects I feel are most relevant to this opportunity for your convenience.
CreatorU Content
CreatorU Website & Community
CreatorU Launch & Support
The core part of my job is managing a team of creatives, reviewing, and editing our course materials. I help with the production of videos, PDFs, presentations, emails, landing pages, design assets, and social media to ensure quality and brand consistency.
In order to alleviate these bottlenecks and give leadership time to do what they did best, I developed new courses and promotions.
I also managed the live production of these productions and field Q&A from our live audiences. I have even appeared as a guest host on the show.
I worked with a team of developers and product designers to bug smash, develop and ship new features, and improve user experience.
As the only person with a holistic view of the platform content, I also provide instructional guidance and support for subscribers by fielding questions via live chat, email, and text.
These frequently take the form of answering live Q&A on CreatorU, answering questions from our support team, and even some late nights supporting questions via text from prospective customers during launch weeks.
I first began my work at SamCart by helping to launch its eLearning platform, CreatorU. During its first week, I helped grow it to 10,000 subscribers while learning a new system, troubleshooting customer access issues, supporting customer questions and needs during launch, and analyzing marketing data to pivot live marketing strategy for maximum reach and impact.
During my time there, I helped grow the subscribers to over 65,000 over the course of a year, worked with the team on design
CreatorU Video & Design
Though I work with a team of video editors and designers, in order to allow people to take PTO, family leave, or just tackle large projects, I often fill in by taking on video and design tasks.
I have recorded lots of videos, webinars and b-roll for our team, edited social media reels, created dozens of PDFs, and edited hundreds of thumbnails and other visual assets.
Data Analysis & Calendar Management
During my time at Affirma, I frequently dove into our PPC and sales data to see what campaigns are working, what sales people were performing best, and determining where to limit resources, develop new campaigns, and double down.
During my time at CreatorU, I managed creatives and talent to make sure projects are completed on time and in budget. I managed content, promotion, and communications calendars. I was even the go to Notion manager. (Notion is a great calendar and collaboration tool)
PPC & Advertising
Along with landing page migration, I oversaw PPC and Advertising at Affirma Consulting. With a $0.5m yearly budget, I was able to raise revenue from $750k a quarter to $1.6m.
I frequently adjusted bidding strategies, creative, and landing pages to increase and optimize marketing influenced revenue.
My Design Portfolio
I work in and manage teams of designers. Here are examples of my work:
Thumbnails & Mockups
Much of my professional design experience has come from designing thumbnails for CreatorU and for YouTube. The goal here is to be on brand - but also to drive engagement!
Photoshop & Illustrator
From illustration and design to classic “photo-whacking” (or what most people call “photoshopping”, I am skilled in the use of the entire suite of Adobe creative tools, including Photoshop and Illustrator, and have experience across a variety of industries, styles, and applications.
PDFs & Presentations
Whether it is handouts for sales conferences, or presentation decks for new courses, I have experience creating PDFs and presentations across a variety of platforms, including with InDesign, Pitch, PowerPoint, and Google Slides.
Web
I made over 200 landing pages for while working for Affirma, I have helped to create and project manage their creation at SamCart, and I have created entire websites single-handedly for my own startup. Click below to see some examples
My Reel
I have experience in many different video and video lighting styles - clean, gritty, noire, etc. I work with lighting, music and sound design and, of course, behind the camera.
Recent Video Projects
Here are more examples of different video projects I have worked on in the last couple of years.
My Affirma Experience
Sometimes a project calls for a clean, simple background, natural lighting and a tripod. This is what most of my work at Affirma calls for - so really telling a story with editing is important. Here is an example of some of the work I have done while working for Affirma.
My Recent Non-Profit Work
I have been very involved with a charity called Kitchen on the Street, which makes sure that school children have food at night and over the weekend. I have volunteered with them, as well as put together multiple pieces of content for them over the years. Here is one that I put together for them in early 2019.
My CreatorU Experience
I produce CreatorU content from beginning to end. I do this by analyzing subscriber pain points, researching existing solutions, and brainstorming tailored fixes for the CreatorU audience.
I create the presentations, PDFs, and often help edit the videos.
More Video Showcase
Here are more formats of video I have worked on recently.
Social Media Shorts Compilation
Shorts for social media demand their own style of editing. We all have shorter attention spans today, so faster cuts, sound effects, lots of transitions, b-roll, and closed captions are basically necessary in order to get views (in a way that they aren’t for more long form content).
See content that I have edited and creatively directed here.
Drone Footage Reel
This is all drone footage captured on my family’s farm in Mississippi (and maybe SLIGHTLY over the neighbors property).
For commercial applications, I would need to become licensed, but I am already well accustomed to flying and filming with DJI drones.
My Motion Graphic Reel
When you want to tell a story visually, and professionally, and your fundamentals (sound, light, camera) are all firmly in place, the next thing that can set you apart is motion graphics.
Moving shapes, text and images to better tell a story or better show your brand makes a huge different in how your brand is perceived.
Resources
My Resume
When you want to tell a story visually, and professionally, and your fundamentals (sound, light, camera) are all firmly in place, the next thing that can set you apart is motion graphics.
Moving shapes, text and images to better tell a story or better show your brand makes a huge different in how your brand is perceived.
My SaltStrong Marketing Analysis
I analyzed ads and landing pages for SaltStrong to analyze the good, identify potential areas of improvement, and construct future split tests and projects.
Here is what I found!