SaltStrong Insider Club

You don’t need an app subscription to catch fish. You could just buy a map or use a fish finder.

You don’t need five fishing rods. You don’t need 500 lures.

But as a business—you’d obviously like people to buy more. Customer acquisition is expensive, so once someone joins your ecosystem, the goal is to keep them around… and give them reasons to keep spending.

At SaltStrong, one of our biggest levers for retention and revenue growth was valuable content—both public blog posts and gated member-only resources.

Our goals were twofold:

• Deliver so much value that members were happy to pay a premium

• Keep engagement high between promotions, so when we did make an offer, they were ready to buy

While many brands were watching their traffic and email engagement decline, we leaned into content—and generated an additional $400K/month from our list.

No price hikes. No extra promotions.

Just consistent value, delivered in a way that made people want to stick around and spend more.